Livros Marketing Digital


Subscreva Canal

Redes Sociais

On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history.

In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content. Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design.

These News Feed improvements have serious implications on how brands are engaged with on Facebook, and what content these brands need to be posting for ultimate Facebook success.

But how do you adjust your Facebook marketing for these changes? What implications will this have on your EdgeRank, and your posting schedule? Download our brand new guide on How the New Facebook News Feed Changes Your Content Strategy to find out.

Today we're announcing a new version of Facebook designed to reduce clutter and focus more on stories from the people you care about. You see all the stories you saw in your News Feed before, but with a fresh new look. We've completely rebuilt each story to be much more vibrant and colorful and highlight the content that your friends are sharing. Photos, news articles, maps and events all look brighter and more beautiful.

News Feed

To make sure you're seeing all the stories you want to see, we're introducing several new feeds to explore in addition to the same News Feed you have today:

- All Friends - a feed that shows you everything your friends are sharing
- Photos - a feed with nothing but photos from your friends and the Pages you like
- Music - a feed with posts about the music you listen to
- Following - a feed with the latest news from the Pages you like and the people you follow.

News Feed

With the new design, now Facebook has the same look and feel on mobile, tablet and web. For example, the left-hand menu is accessible anywhere you go on Facebook. You also have a way to jump right to the top of News Feed whenever new stories come in. 

News Feed

We'll be rolling out the new design slowly over the coming weeks on web and mobile. If you'd like to get it early, visit and add yourself to the waiting list. These design updates will be available on your iPhone and iPad in the coming weeks and to Android soon after.